Australia
Strong revenue growth in roast & ground coffee has been achieved in 2010. This has been driven by strong growth in the Foodservice channel from key customers and a renewed focus on “street” business which has resulted in a significant number of new accounts. In August 2010, a new 300kg roaster was commissioned in the Melbourne facility increasing roasting capacity and the consistency of our coffee.
Toby’s Estate Coffee (a partnership formed with founder Toby Smith in February 2009) had a very successful year achieving double digit growth. Toby’s Estate continued to extend its presence nationally with plans well advanced to establish a presence in Asia in 2011.
Despite a challenging retailing environment, Cerebos performed well with Gravox expanding its market share. Also, Fountain signed up Julie Goodwin (winner of popular TV program Masterchef Australia) as brand ambassador with a campaign to extend the use of Fountain sauces in recipes.
New Zealand
Instant Coffee performed particularly well driven mainly by the launch of the Gregg’s Cafe Gold Flavoured Instant Coffee. The team continues to win awards for innovative marketing campaigns and our field sales force has also been recognised by our customers winning the Progressive Excellence Award for Beverages in 2010.
Gregg’s herbs & spices had another strong year strengthening its market leadership position supported by the “Cook Freestyle” advertising campaign. The Essential Cuisine chilled brand (acquired in 2008) continued to grow from a small base as we gain valuable experience in managing a chilled supply chain.
For the eighth consecutive year, Cerebos maintained a top 10 ranking for overall customer satisfaction in the New Zealand independent survey of retail customers.
Associated Companies
Dominion Salt highlights FY10
Dominion Salt enjoyed strong growth in the sale of pharmaceutical grade salt to companies in South East Asia. Demand for high grade salt led to a major NZ$13M investment to expand our vacuum salt capability. This project was successfully completed in December 2010.
Salpak highlights FY10
Salpak enjoyed another strong year with the SAXA brand maintaining its market leadership position. A resurging passion for cooking in households supported a launch of SAXA Sea Salt Flakes in a handy “treasure chest” pack in August 2010 which has performed ahead of expectations.